THE LOWDOWN: We all love to read about other people. Case studies give you an opportunity to talk about your business through someone else's story. In editorial focus groups, people often told me that they skipped through the content of an annual report or brochure but read the case studies. Paul's story (below) shows how the rehabilitation of an offender can work in practice. Paul was able to use his experience in prison, while suffering with emotional problems, to help other ex offenders. This is a strong message that the probation service was keen to convey.