corporate

marketing

brochure

THE LOWDOWN: Lancashire Probation was about to undergo an unprecedented change to its services due to the Government's privatisation plans. To celebrate its long heritage, the business decided to create a legacy brochure as a keepsake for staff. Historical articles were brought out of the archives and staff had been asked to record their memories at events across the county. As the writer for this project, all the information came to me to sort through. I had a rough content plan to follow but it was my job to select the 'best bits' and there were lots of great anecdotes to choose from. The copy had to take on an editorial style because of the transcribed interviews and comments from staff. This was a really interesting project for me — and the beginning of my interest in probation services. The design was fresh too. Have a sneaky peek at some sections below.