THE LOWDOWN: When I was asked to write a brochure promoting a new housing scheme near Dartford, the hook became immediately clear to me. It was close to London but, with the new high-speed train service, it was also close to mainland Europe. I loved the fact that you could be in London in 16 minutes and Paris in two hours. What a great message! Something that young professionals would like the sound of. The brochure was designed around this concept. And the affordable properties, available for shared ownership, sold quickly.