THE LOWDOWN: West Gait near Edinburgh is a new development offering a choice of homes to rent or buy under either a shared equity or shared ownership deal. This brochure (sample spreads below) is packed with information for homehunters. All the features and benefits of living here have been worked into the copy. The reader is able to imagine themselves inside the home, nipping to the local shops, taking the kids to school and experiencing all the local facilities. And the overriding message? Whatever you can afford, and whether you have a deposit or not, there is a home for you at West Gait. As the front cover says, it's a 'place to call your own'.